Benefits of a corporate strategy

There are successful businesses that exist today which have a strategy or strategic plan, and many which don’t. Is it any wonder why most start up businesses fail within the first three years? Or why prominent companies and brands which do not innovate, leverage opportunities, predict threats or adapt – could potentially die. A success…

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What’s your vision?

Few things can motivate purposeful behaviour like having an inspiring vision. Something to look forward to, something that excites us, something that makes now more special. Vision is linked to optimism, and meaning. That ‘we can bear with any how, as long as there is a strong enough why’ (paraphrased Nietzsche). Vision can can make…

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