OUTsurance, Twitter, Marketing and Cultural Sensitivity

Often it takes a really painful mistake to make us look inward at the very necessary changes we’ve overlooked – through oversight. This weekend saw OUTsurance showcase a Father’s Day advert with majority white fathers with their children. 19 White fathers and just 1 black father, has been suggested. The onslaught on Twitter was swift…

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Diversity and Inclusion in the workplace

After 23 years into our new democratic South Africa, diversity and inclusion still remains a challenge in the workplace. This is not just a mindset or issue of cultural incompetence – but now a strategic priority in organisations. Diversity and inclusion encompasses acceptance and respect. It means that each individual is unique, that we should recognize individual differences, BUT also our…

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10 Business lessons from an air crash disaster.

I recently watched an air crash investigation documentary about Korean Air Cargo Flight 8509 that claimed the lives of all four crew on board on 22 December 1999 shortly after take-off from London Stansted Airport. The airplane crashed under a minute of take off at Hatfield Forest. I admit, I’ve watched many of these disaster…

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Cultural Pitfalls That You Need to Know

Waving is a serious insult in Greece and in Nigeria, particularly if the hand is near someone’s face. Making a “good-bye wave” in Europe can mean “No,” but it means “Come here” in Peru. In China, last names are written first. A man named Carlos Lopez-Garcia should be addressed as Mr. Lopez in Latin America,…

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