OUTsurance, Twitter, Marketing and Cultural Sensitivity

By Anil Salick | June 19, 2017 | Comments Off on OUTsurance, Twitter, Marketing and Cultural Sensitivity

Often it takes a really painful mistake to make us look inward at the very necessary changes we’ve overlooked – through oversight. This weekend saw OUTsurance showcase a Father’s Day advert with majority white fathers with their children. 19 White fathers and just 1 black father, has been suggested. The onslaught on Twitter was swift…

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Cultural Pitfalls That You Need to Know

By Anil Salick | October 3, 2010 | Comments Off on Cultural Pitfalls That You Need to Know

Waving is a serious insult in Greece and in Nigeria, particularly if the hand is near someone’s face. Making a “good-bye wave” in Europe can mean “No,” but it means “Come here” in Peru. In China, last names are written first. A man named Carlos Lopez-Garcia should be addressed as Mr. Lopez in Latin America,…

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