Synergistic Outcomes – Strategy, Performance and Attitude

In 2004, Synergistic Outcomes began with a logo and subtitle that read: “Training, Development, Profiling, Assessments and Coaching Solution”. It seemed clear and transparent what we did. That tagline would last for the 6 years, until we reconsidered what we do as a business.

Strategic Planning is a key activity for businesses which plan to be ‘built to last’ and ‘going for greatness’. One has to remember the old Chinese bamboo fable whenever one does not see the fruit of their labour and effort as quickly as they would like.

“You take a little seed, plant it, water it, and fertilise it for a whole year, and nothing happens
The second year you water it and fertilise it, and nothing happens

The third year you water it and fertilise it, and nothing happens. How discouraging this becomes!The fourth year you water it and fertilise it, and nothing happens. This is very frustratingThe fifth year you continue to water and fertilise the seed and then…take note. Sometime during the fifth year, the Chinese bamboo tree spouts and grows NINETY FEET IN SIX WEEK
Life is much akin to the growing process of the Chinese bamboo tree.
It is often discouraging. We seemingly do things right, and nothing happens
But for those who do things right and are not discouraged and are persistent, things will happen.
Finally we begin to receive the rewards.”

In 2010, it dawned on us that we should project what it is that we want to help our clients with, project solutions in their interests and shape our business accordingly. Telling the customer what your products are is like saying, “We build bombs”… or you could say “We help preserve mankind by creating solutions that serve your interest”. You get the point…

We came up with the following three areas:

1. Strategy

We want to help organisations (especially small to medium sized) to formulate, implement and evaluate visioning and strategy. It lays the basis for planning for the future and what we do now. “A good strategist plans and controls his or her plans, while a bad strategist never plans and then tries to control people” (Fred David). Strategic Planning lays a foundation for the kind of leadership, management and supervisory development needed to get a company from point A to point B.

It also talks to personal and professional development that all staff need to exhibit to its stakeholders.

2. Performance

Once strategy, leadership, management and supervision are in place, performance matters most. Performance is concerned with delivery and outcome. Management cares that there is low input and high output. We need to be both effective and efficient. How do we achieve bottom line? By making sure that our top line is correct. Putting the right people in the right places is primary. Training, developing, coaching, mentoring and guiding is secondary, yet necessary.

3. Attitude

A positive attitude and mindset should permeate corporate culture. Being solution minded, accepting set-backs in the right spirit, working together, taking responsibility and going the extra mile. People will believe what leaders do, not what they say. It has been said that if you want to know the attitude of organisation, speak to the CEO. All staff should carry the brand proudly and accentuate the positive.

And so, in 2010 our company cares to make a difference to organisations in these three areas. For more information, please visit www.localhost/synout