Strategy
Seven Reasons why Training Staff is powerful for Advertising and Building your Brand
Recently, I have been working with a company which has done much in its recent past to change its brand awareness and appeal through genuine changes, efforts and commitment. In some parts of the population, a noticable shift in perception has occured; but in many other sectors – the old uncertain perception exists.
How does a worldwide brand succeed at changing perception in a competitive environment whilst maintaining a cost cutting/ profit margin drive required by management and operational goals?
Read MoreYou get better and better everytime you keep at it
Have you noticed that when you do something once, or for the first time, you’re likely to think that you just not ‘that good’ at it? And if we stopped right there, we would form a negative belief congruent with that performance.
Growing up, all I wanted to be was a boxer – a champion of the world. I followed the champions on the telly, dreamed about it, spoke about it, shadow boxed and yes – got into some school fights.
Read MoreUse your Resource and Initiative
How often is it, that when something needs to be fixed or sorted out, we refrain from getting involved, thinking, “That’s a job for someone else, perhaps an expert”? Our approach becomes a passive one, handing responsibility and solution to someone else. What if used our resources and initiative?
Read MoreDon’t be nice, be fair
If you’re a leader, manager, parent, administrator or someone with responsibilities, this is important advice that can help you do the right thing.
These are some problems or accusations we may be facing:
“Why did you give the customer such a large discount?”
“You promised the customer delivery on the order much earlier than our normal terms and conditions”
“You took sides on that issue because of your relationship with that person”
“The contract stated the following… why did you give more?”
“You seem to have your favourites and the rest are treated differently”
We make concessions because we wish to be……… “nice”.
Some of the reasons for wanting to be ‘nice’ and not ‘fair’, may include:
Read MoreHow to deal with closed minded people
How do you respond to someone who has already formed an opinion before hearing you out? How do make someone listen when they seem to have their index fingers in both ears, humming to tune of “The sun will come out/ Tommorrow” (Annie)?
Firstly, let’s understand why people shut off and choose to be closed minded, with a question at the end of each reason.
Read More