Seven Reasons why Training Staff is powerful for Advertising and Building your Brand

Recently, I have been working with a company which has done much in its recent past to change its brand awareness and appeal through genuine changes, efforts and commitment. In some parts of the population, a noticable shift in perception has occured; but in many other sectors – the old uncertain perception exists.

How does a worldwide brand succeed at changing perception in a competitive environment whilst maintaining a cost cutting/ profit margin drive required by management and operational goals?

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Use your Resource and Initiative

How often is it, that when something needs to be fixed or sorted out, we refrain from getting involved, thinking, “That’s a job for someone else, perhaps an expert”? Our approach becomes a passive one, handing responsibility and solution to someone else. What if used our resources and initiative?

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Don’t be nice, be fair

If you’re a leader, manager, parent, administrator or someone with responsibilities, this is important advice that can help you do the right thing.

These are some problems or accusations we may be facing:

“Why did you give the customer such a large discount?”
“You promised the customer delivery on the order much earlier than our normal terms and conditions”
“You took sides on that issue because of your relationship with that person”
“The contract stated the following… why did you give more?”
“You seem to have your favourites and the rest are treated differently”

We make concessions because we wish to be……… “nice”.

Some of the reasons for wanting to be ‘nice’ and not ‘fair’, may include:

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Putting Right People in Right Jobs

Successful companies put right people in the right jobs. Talent management, job fit profiling and people development are keys to winning. Learn more in this article.

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The Skills Portal – a great training and HR website

I rate The Skills Portal as a one of the best sites for HR, Training, Skills Development and Learning in South Africa. Recently Alan Hammond and his team revamped the site, and have done a great job. High recommended. I uploaded some of our In-house Training and Public Workshop courses on the site: http://www.skillsportal.co.za/train/training_providers/view/293-synergistic-outcomes If…

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